Using Latent Semantic Indexing to boost your SEO strategy
SEO is an ever-changing, expansive science that is often hard to understand.
You know that you need specific keywords to boost your website traffic, but we’re about to throw another curveball at you – latent semantic indexing (LSI).
It sounds like a complicated term, but if you understand how basic SEO works you’re already halfway there. Below I’ll explain not only what this means but also how you can use it to help boost your SEO strategy and grow your business.
What is Latent Semantic Indexing? How does it help SEO?
Latent semantic indexing is a concept that search engines like Google use to discover how a term and content work together to mean the same thing.
In other words, in order to understand how LSI works, you need to understand that search engines are smart enough to identify your content’s context and synonyms related to your keywords.
However, without LSI keywords it takes the search engines a lot of effort to look for these synonyms and the relation of your keywords to the content on your site. With that said, search engines like Google rank those websites using LSI keywords higher than those that do not.
By using LSI keywords, you’re better able to create content that flows in a more conversational way. Using a specific keyword will generate results that are similar to the topic you’re discussing. This way you’re not overstuffing your content with the same keyword, making it almost unreadable by your audience.
It also helps that you’re including LSI to provide the right information to the correct audience. When you use LSI keywords, your audience is able to find the answer to their search quicker and easier, thus generating more traffic to your business’s website.
How you can find LSI keywords?
Still confused? It’s because LSI keywords make more sense when you can see examples and know how to find them.
Searching for the right keywords means using the right tools, so consider some of the tools below:
One of the easiest ways to find your keywords is by going straight to the source. Perform a Google search to see which keywords or phrases are associated with a specific term. For example, we took a search of the word “dog.”
This is a great way to find your LSI keywords because you’re seeing exactly what Google links with the specific word. You can use these phrases or keywords as a jump off point for your LSI keywords.
If you can incorporate into your writings the keywords/phrases associated with what Google is already doing, you’re on the right track.
Google Keyword Planner
You’ll need to create a Google AdWords account in order to use the Keyword Planner. Once you’ve signed in to Google, you can access the Keyword Planner here:
Once you get into the planner, there are a couple options for you to choose. Go ahead and click on the first choice, “Search for new keywords using a phrase, website, or category.” You can then type in your information and keywords and hit “Get ideas.”
We went and ahead and used the same term “dog” to keep things simple for you. Here are the results that popped up when we searched.
These are the relevant LSI keywords that Google associates with the specific term. You’ll also be able to see how many searches are done during an average month, and how competitive the word or phrase is.